'At the first stage we explored several options. We used tone of voice to create a clear identity, whilst also looking at colour coding and use of a unifying substrate across the range"
The print process used here would probably be flexo.
"We wanted to convey a great passion for good food so we looked at an option using famous quotes relating to food to give a sophisticated twist."
"We liked the idea of using mmm! to convey the tastiness of the food and thought this might work as an identifier across the range. This also showed the start of using a circle motif as windows or type panels- we felt the use of this organic shape helped convey a natural freshness to the range."
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